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It’s difficult to find any authoritative source that puts the number of blacks in television commercials near 50 percent. In this respect the 50 percent figure, if accurate, may be misleading.” Rojecki said by email on Wednesday that while he and Entman had not done follow-up research, “The thing to keep in mind is that the present media environment is sliced and diced demographically such that specific programs may have a different representation than others. Additionally, 3.3 percent of the ads featured only black actors, 28.7 percent featured both black and white actors, 58.8 percent featured only whites, and 9.1 percent had actors of an “East Asian facial cast.” Entman found that in their sample of 1,620 ads on ABC, NBC, and Fox, African Americans appeared in 32 percent of them.
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The Republic published the letter under the headline, “Letter: Why are there so many black people in TV ads?”Īsked about that “nearly 50 percent” figure, Guinn says, “I’ve not researched that number, but I believe it’s awfully close.”Īndrew Rojecki, an associate professor of communication at the University of Illinois-Chicago, is co-author of “The Black Image in the White Mind: Media and Race in America,” published in 2000. “Mixing a social issue with product promotion may only dilute the product message.” “Does this diversity in advertising create more sales for the advertised product? I don’t think so, but that is only my opinion. African Americans are way more sensitive and activist about their image. “There are few Asians, Native Americans or Latinos. It is an attempt to be politically correct, but a feeble one. “That is not the ratio of the general population. “ By my count, nearly 50 percent of the folks in commercials are African Americans,” it began. So Guinn wrote a letter to the editor of the Arizona Republic, which published it Monday. “I’m not casting criticism,” he adds, but “the commercials are the biggest offenders.”
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Guinn watches “WE TV,” which stands for ‘Women’s Entertainment TV,” in order to see the “Law and Order” shows to which he is “addicted.” He has to endure programs such as “ Mary Mary,” a reality TV series chronicling the lives of Erica and Tina Campbell, sisters and members of the contemporary gospel group by that name, and seeing black women with pink, green, blue and yellow hair and whose “English grammar is deficient. Not that he objects to having them on television, just not when he’s trying to enjoy “NCIS” and “Law and Order,” he told Journal-isms by telephone on Wednesday. Steve Guinn, a white, 80-year-old Phoenix retiree, thinks there are too many African Americans - women, in particular - on the television channel he watches. Paper Runs Letter Claiming Blacks Are Nearly 50% Short Takes Support Journal-isms The reality TV series “Mary Mary” is in its sixth and final season. ‘Forbidden Stories’ to Carry On Work of the Slain Media Favor Certain Native American Narratives Puerto Rican Media Firm Lays Off 59 JournalistsĪrellano Ends His ‘¡Ask a Mexican!’ Column NPR Brass Knew of Complaints Against Oreskes
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‘The Best We Can Do Is Watch for Red Flags’